Access to sports betting has never been easier, and sites like 20Bet have contributed to the industry’s rise to prominence. What was formerly a specialized activity primarily associated with local bookies or horse racing has evolved into a worldwide internet commerce accessible by smartphone. As 2025 draws to a close, a number of areas are expanding quickly due to new laws, societal changes, and the growing importance of technology.
North America’s Expanding Industry
The United States remains the archetype for the growth of sports betting. State after state has legalized sports betting after the Supreme Court overturned the federal ban on it in 2018. By 2025, over 35 states have legalized regulated betting in one way or another, with mobile applications setting the standard. A similar path has been taken by Canada, which has made single-event sports betting legal across the country. North America is now a top spot for growth in sports betting. Billions of bets are placed each year. Major sports leagues also work closely with betting companies.
The Consistent Dominance of Europe

In 2025, Europe will still be a major player in the sports betting market, which has historically been based there. Developed markets with well-established laws are already present in nations like the UK, Spain, and Italy. The increased focus on player protection is something new. Across the continent, stricter regulations on advertising, deposit caps, and responsible gaming initiatives are being implemented. This promotes long-term stability and fosters trust, even though it might somewhat limit progress. Nations like Romania and Poland are building strong local marketplaces. These attract foreign businesses, which helps Eastern Europe grow.
The Unrealized Potential of Asia
Asia is a place that has the potential to revolutionize the entire industry. Even though basketball, cricket, and football have enormous fan bases, much of Asia still lacks legal betting. Countries like Japan and India are already discussing legal frameworks. If they remove those obstacles, many new opportunities may arise. Asia is often called the “sleeping giant” of sports betting. It has hundreds of millions of potential bettors. Pilot programs and regional permits are already being tried by 2025, suggesting a significant change is imminent.
Growing in Latin America

Latin America is another area to keep a careful eye on. The impact of Brazil’s recent approval of sports betting rules has been immediate. Football is the most popular sport here. So, bookmakers are rushing to get licenses. This is leading to a lot of excitement. Argentina, Chile, and Mexico are creating a mix of legal markets. This could make them a strong international betting hub.
In summary, there is a lot of momentum behind sports betting in 2025. Latin America is developing an exciting new market, Asia is getting ready for a breakthrough, Europe is honing its established model, and North America leads in volume. When combined, they are changing not only how people wager but also how people watch sports. What started off as a side business has grown to be an integral aspect of sports culture worldwide, and this trend will only continue to grow in the years to come.